Confidential Proposal
Häcker Australia · Ven · October 2026 - September 2027

Digital Sales
Channel Growth

A twelve-month growth partnership. Hours for consultations and won kitchens - not a frozen task list. Paid media stays separate and client-funded.

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02

The Situation

03
03 - Context

Year one proved
the channel.

Ven's channels - Meta, Google Ads and organic search - delivered about $2.27M of Zoho-recorded won kitchens in year one. About $1.77M of that came from roughly $195k of paid media - a return of about 9 to 1. Measurement, forms and the Zoho feedback loop are in place. Reach is no longer the bottleneck.

"For the next twelve months we want to stop selling you a scope of marketing tasks and instead own your digital sales channel end-to-end - measured on consultations and won kitchens."

- Ven · Digital Sales Channel Growth Partnership
The market has moved: Meta costs are up about 20% year on year; search is becoming AI search (GEO beside SEO); buyers research longer; platforms only learn when Häcker records outcomes in Zoho. A static task list fights that reality.
04
04 - At a Glance

Year-one proof.

Zoho CRM deal values · Ven channels · 28 Sep 2025 - 27 Sep 2026. Not reconciled to Häcker accounting. Ven's share is a floor where source was blank.

$2.27M
Won via Ven channels
2,683
Enquiries attributed
38
Kitchens won
~9:1
Paid ROAS floor
~$105k → $1.08M · 21 kitchens
~$90k → $690k · 10 kitchens
$500k · 7 kitchens · 41% win rate
05
05 - What Changes

Hours for outcomes.

Stop buying a defined list of marketing tasks. Start buying ownership of Häcker's digital sales channel - a fixed monthly capacity aimed at consultations and won kitchens. Ven reallocates hours each month against the scorecard.

Today (implied)
Services listed in a scope. Success = delivering the list. Plan dictates tasks months ahead. Risk of "we didn't get X posts" debates.
Growth partnership
One capacity across the sales channel. Success = consultations and won kitchens per dollar and per hour. Monthly hours follow the scorecard.
results over scope
Sales partnership
Ven runs the digital front of the funnel with Häcker sales - same definitions, same priorities, weekly pulse. Designers still own calling, consulting, quoting and closing.
not replacing designers
Data enablement
Ven removes friction: Zoho fields, playbook training, Monday health report, form/consent UX, auto-push of outcomes to Google and Meta. Häcker records the journey.
loop that improves ads
06
06 - Scope Pool

Ten services.
One journey.

Flexible pool - Ven decides the mix each month against the scorecard. Not a frozen menu.

Google Ads

Search by showroom, price guide, remarketing, video

Meta

Lead campaigns, retargeting, creative, learning from Zoho

SEO

Content, local pages, backlinks, Business Profile

GEO

Visibility in AI answers: ChatGPT, Gemini, AI Overviews

Social

Monthly content plan, reels, project features

Email / nurture

Stage-based sequences, monthly inspiration, events

Website

Landing pages, showroom pages, booking flow

Showrooms / events

Design evenings, consultation offers - digital support

Referrals / partners

Client referrals, architects, builders, designers

Measurement

Tracking, Zoho loop, weekly checks, monthly scorecard

07
07 - Goals

The numbers we
are working towards.

From the twelve-month growth plan · Phase 4. Assumes enquiry volume holds at about 3,000 a year. 100 to 110 kitchens is about $8.5M to $9.4M at today's average.

→ Slide for full table
Goal Last 12 months By March 2027 By September 2027
Enquiry to consultation10.6%14%16%
Consultation to won25%25% or better27%
Value per enquiry (all sources)$2,119$2,800$3,000
Cost per consultation from ads$1,200under $1,000under $900
Cost per won kitchen from ads$6,300under $4,500under $4,000
Won value per ad dollar$9$12$14
Kitchens won80 in the year52 in six months100 to 110 in the year
08
08 - Investment

Three retainer
tiers.

Rate: $180 + GST / hour. We recommend 60 hours / month as the default - balanced ownership across paid ops, SEO/GEO, nurture, site, measurement and sales enablement.

Floor · 50 hrs
$9,000
/mo + GST · $108,000 /yr
Recommended · 60 hrs Default
$10,800
/mo + GST · $129,600 /yr
Stretch · 70 hrs
$12,600
/mo + GST · $151,200 /yr
Paid media is separate. Proposed ~$19.6k / month (~$235k / year): Google Ads ~$10.0k + Meta ~$9.6k. Client-funded; Ven manages; material budget changes need Häcker approval. SEO, GEO, social, email, website and hosting/maintenance sit in the retainer hour pool, not in this media line.
09
09 - Commercial Terms

How the
partnership runs.

Term & notice
12 months: October 2026 - September 2027. Quarterly commercial and plan review. Notice: 60 days after month 3.
Overage
Pre-approved only, billed at $180 + GST / hour, or pulled from the next month by agreement.
Unused hours
Accrue up to one month's bank (60 hrs at the recommended tier), then reset - protects Häcker without inventing busywork.
Out of pool
Major site rebuild; media spend; pro photo/video day rates; PR / print / events production; Häcker sales headcount. Website hosting and maintenance are bundled in the hour pool - not a separate line.
Häcker obligations: adopt the Zoho playbook; status within 48 hours; stage, amount and lost reason on the day; consent on forms; supply creative facts and assets when requested.
10
10 - Operating Rhythm

Cadence and
first 30 days.

Every Monday
Zoho health report
Names any enquiry or deal that needs updating, plus the follow-up rate for the week.
Every month
Scorecard
Enquiries and consultations by source and showroom; value per enquiry; cost per consultation and per won kitchen; what changed and what is next.
Every quarter
Commercial review
Goals against actuals; budget rebalanced on outcomes; plan for the next quarter agreed.
October
First 30 days
Zoho playbook session and new fields; first Monday health report; same-day call routine; one account with per-showroom plan and floors; Meta retargeting rebuilt; nurture drafted; GEO baseline; showroom/suburb pages; facts from Häcker by 6 Nov.
11
11 - Eleven Decisions

What we need
from Häcker.

01

Adopt Zoho playbook, 48-hour rule, new fields

02

One account + learning pool; search plan + budget floor per showroom

03

Qualified price guide offer

04

Nurture + re-engagement; consent on every form

05

More detailed Meta enquiry form test

06

Design evenings Dec / Mar + showroom-visit offer

07

Referral programme + partner outreach

08

Photography / video each showroom + two completed homes

09

Client project features + reviews after installation

10

January paid media +20-30%

11

GEO in the renewed scope

12

Ready to
agree.

Agree the tier, confirm the agreement, then kick off October. Recommended default: 60 hours / month at $10,800 + GST.

Next Steps

  1. 1

    Agree the tier. 50, 60 (recommended) or 70 hours / month.

  2. 2

    Confirm the agreement. Commercial schedule + operating rules locked.

  3. 3

    Kick off October. Zoho playbook session, fields live, first Monday report.

  4. ✉

    Contact: james@ven.com.au